- Course Fees:
Structured and Tiered Pricing:
- Basic Courses (3 months): Priced at an affordable rate to attract beginners. For example, the Flute Basic Course is offered at 7000 INR for 3 months.
- Certificate Courses (6 months): Mid-tier pricing, reflecting the increased duration and depth of training. Example: 12,000 INR for a 6-month course.
- Diploma Courses (12 months): Higher-tier pricing due to the comprehensive nature of the program. Example: 24,000 INR for a 12-month diploma.
- Degree Programs (BA/MA): Priced competitively compared to traditional universities, offering flexibility and practical training. Example: 30,000 INR per year for a BA program.
- Specialized Training: Tailored pricing based on the specific requirements of competitive exams, typically around 25,000 INR for a 1-year program.
Discounts and Scholarships:
- Early Bird Discounts: Offered to students who enroll in courses before a specified date.
- Group Discounts: Reduced rates for group enrollments, making it more affordable for families or friends to learn together.
- Scholarships: Merit-based scholarships for exceptional students, providing financial assistance to encourage talent.
- Artist Management and Event Booking:
Commission-Based Pricing:
- Artist Booking Fees: A percentage of the total performance fee (typically 10-20%) is charged as a commission for booking services.
- Flat Rate for Artists: Fixed rates for certain events or artists, depending on the duration and type of performance. Example: 50,000 INR for a full-day performance by a live band.
Customized Packages:
- Event Packages: Bundled services for events like weddings, including dhol players, live bands, and folk artists. Example: A package deal for 1 lakh INR covering multiple performances at a wedding.
- Seasonal Offers: Special rates during peak seasons, with flexible pricing based on demand.
- Online Content and Tutorials:
Ad Revenue and Sponsorships:
- Free Content: Tutorials and educational videos are offered for free on platforms like YouTube, monetized through ad revenue.
- Premium Content: Paid access to advanced tutorials or exclusive content, with subscription models or one-time fees. Example: 500 INR for an exclusive masterclass.
Affiliate Marketing:
- Commission from Affiliate Sales: Earnings from promoting musical instruments or related products through affiliate links in online content.
- Music Production and Distribution:
Project-Based Pricing:
- Music Production: Pricing based on the complexity and scope of the project. Example: 1-2 lakh INR for a full album production.
- Distribution Fees: A percentage of royalties or a flat fee for distributing music through various channels.
- Consulting and Workshops:
Hourly and Project-Based Rates:
- Consulting Services: Hourly rates for consulting on music education, event planning, or artist management. Example: 2,000 INR per hour.
- Workshops and Masterclasses: Priced per participant, with rates varying based on the instructor's expertise and the workshop's content. Example: 3,000 INR per participant for a weekend workshop.6.
- Payment Policies:
Flexible Payment Options:
- Installment Plans: Available for long-term courses and degree programs, allowing students to pay in installments.
- Upfront Payments: Discounts offered for paying the full course fee upfront.
- Refund Policy: Clearly defined refund policy, allowing for partial refunds within a specific period if a student withdraws from a course.
Payment Methods:
- Online Payments: Through the Usicly website using credit/debit cards, UPI, or bank transfers.
- Offline Payments: Cash or cheque payments accepted at the Usicly office.
- Adjustments and Negotiations:
Dynamic Pricing:
- Market Adjustments: Prices may be adjusted based on market demand, competitor pricing, and seasonal factors.
- Negotiable Rates: For large-scale projects or long-term collaborations, rates can be negotiated to meet client needs.
This pricing policy ensures that Usicly remains accessible to a broad audience while maintaining a profitable and sustainable business model.